Hot-Pink Hair, Social Media & 4 Steps to Finding Your Ideal Client

In his book, the Answer, Law of Attraction guru, John Assaraf, says:

"There is no marketing force more powerful than positive word of mouth from a satisfied customer."

Great advice (and very true) -- but the real question is, how do you create that positive word of mouth?

Sure, you can give excellent customer service, but the real goal here is to create a thriving business with ideal customers who not only buy your product or service, but also LOVE it and feel he or she can't live without it.

Plus, the more ideal your customers are, the fewer the returns and complaints, right?

The real key here is to get the RIGHT message to the RIGHT customers. Once that happens, they'll not only continue using your service, but they'll also tell all their friends and family about you.

In order to do this, you must leverage exactly who your ideal customer is and create marketing pieces that speak directly to everyone else out there exactly like them.

Here are 4 Steps to Finding Your Ideal Client:

Step One: Write down a description of who that person is. Who is your ideal customer?

If you're an insurance company, it might be a woman between the ages of 25-45 who cares about the safety of her children and grandchildren.

Step Two: Describe Your Current Customer.

Are they mostly men? Women? What age group? Single or married? What's their income level?

Step Three: What Are the Needs of Your Customers?

Demographic information, while helpful, is not enough. You must get into the heads of your customers to find out what makes them tick. Once you've identified the group of customers within your customers that is closer to the ideal, you can interview a handful of them to gain an insight into their needs.

Step Four: Define the Gap Between Your Current Customer and Your Ideal Customer.

Once you have gathered all of this information, you can now look over your list and see where the gap lies between what your ideal customer is and wants, and what your current customers are and want.

Are your current customers a match? If not, you now know how and whom to target your marketing to.

After gathering all of the above information, it's time to make a critical decision. If you want your business to thrive, you can't be all things to all people. Do you want to continue putting efforts into attracting more of the same clients or do you want to throw your resources behind marketing that will speak to your ideal customers out there?

Smart marketing choices backed by a clear description of exactly who that ideal customer is, will take your business to new heights you've never seen before.

Once you've figured this out, the other thing you need to focus on is getting them to flood your way. Here's a great tool that will help you take advantage of the social media way and help make this happen:

It's called, "Let's Get Social" and it's a free video about a girl (with hot-pink hair) who's a social media genius and has done some amazing things with social media for her clients.

She works a few hours per day managing the social media accounts of some very big names.

She got one of them up to over 100,000 followers on Twitter!

Her story is inspiring. Check out this video to find out more about her, how she did, and how you can do this too.


Tell me in the comment field below who your ideal customer is, or contact me today to get help figuring this out. I am happy to help in any way I can so your business thrives this year.